Helps the body adapt to everyday stress.*
Take 2 capsules mid-afternoon · 30-day bottle
Complete the day with the full setAll three hours, 7am · 3pm · 9pm. $99 a month as a set, 10% off your first month.See the set →
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golden hour is the 3pm formula in the dygn full day set: 600 mg KSM-66® ashwagandha root extract, one of the most researched forms of the classic adaptogen, to help the body adapt to everyday stress.* With vitamin D3, B6 and B12, L-arginine, maca, Panax ginseng and shatavari. B6 and B12 support normal energy and nervous system function.*
Take 2 capsules mid-afternoon. 60 capsules, 30 days. Intended course: 90 days.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Each formula is built around one well-studied ingredient, at a full dose, taken at the time of day it's meant for. Every ingredient is listed below.
Why lion's mane: A functional mushroom long used to support focus and mental clarity.* Caffeine-free, so it starts the day without the spike.
Why 7am: For the hours you need to focus.*
Why KSM-66: A full-spectrum root extract and one of the most researched forms of ashwagandha, the classic adaptogen that helps the body adapt to everyday stress.* B6 and B12 support normal energy and nervous system function.*
Why 3pm: The afternoon is when stress tends to build.
Why glycinate: Magnesium bound to the amino acid glycine, a gentle, well-absorbed form that supports relaxation and restful sleep.* No melatonin.
Why 9pm: Taken about an hour before bed, as part of winding down.
Every study below is randomized, double-blind and placebo-controlled. Each tested one ingredient on its own, not our formulas, and some used different amounts than ours, so we list both. Read the papers yourself.
Lower perceived stress scores in adults taking 600 mg KSM-66 a day for 60 days, in a placebo-controlled study. Golden hour contains the same 600 mg of KSM-66, alongside other ingredients.* *Read the study for the precise results.
64 adults · 60 days · Chandrasekhar et al., Indian Journal of Psychological Medicine, 2012 · Read the paper
KSM-66 ashwagandha was studied for sleep in 80 adults, half of them healthy volunteers, against placebo. Time to fall asleep, sleep efficiency and total sleep time improved. Golden hour contains 600 mg of KSM-66.*
80 adults · 8 weeks · Langade et al., Journal of Ethnopharmacology, 2021 · Read the paper
500 mg of magnesium a day was studied for 8 weeks for sleep quality in older adults, against placebo. Nightfall provides 275 mg of magnesium.*
46 older adults · 500 mg magnesium · Abbasi et al., Journal of Research in Medical Sciences, 2012 · Read the paper
1.8 g of lion's mane a day was studied for focus, attention and mood over 28 days, against placebo. First light provides 1 g.*
41 adults aged 18–45 · 1.8 g a day · Docherty et al., Nutrients, 2023 · Read the paper
These aren't one-night fixes like a sleeping pill or a coffee. They work by being taken every day, and three things decide how long that takes.
Ashwagandha was measured at 60 days and magnesium at 8 weeks of daily use. Nobody tested a single dose, so a week or two tells you little.*
Most of your magnesium is stored in bone and muscle, not your blood. Topping up those stores takes steady daily intake, and stopping lets them drift back down.
That's the average a UCL study found for a new daily behaviour to stick. After it, 7am, 3pm and 9pm happen without thinking.
Lally et al., European Journal of Social Psychology, 2010The reset arrives as one 90-night box: the whole course on your shelf from night one.
KSM-66 ashwagandha, organic lion's mane at 40% polysaccharides, and magnesium in its gentle glycinate form.
From domestic and imported ingredients, in an FDA-registered, cGMP-compliant facility. Certificate of analysis on request.
The hour is on the front of every bottle. 7am, 3pm, 9pm. That's the whole routine.
First light (lion's mane): 2 capsules in the morning, around 7am. Golden hour (ashwagandha): 2 capsules mid-afternoon, around 3pm. Nightfall (magnesium glycinate): 3 capsules about an hour before bed. No need to plan around meals. The hour is printed on the front of every bottle.
The intended course is 90 nights, every day. The studies behind these ingredients measured results after 4 to 8 weeks of daily use, and it takes about 66 days on average for a daily routine to become automatic. 90 nights covers both.*
Yes. First light is caffeine-free, so it sits fine alongside your morning coffee.
No. Nightfall is magnesium glycinate only.
Monthly: $89.10 for your first month (10% off), then $99 every month, one box of all three each month. 90 nights: $270 for one box with the full 90-night course, then $270 every 3 months. 180 nights: $468 for one box with the full 180-night course, then $468 every 6 months. All plans renew until you cancel. You can cancel or pause future renewals from your account at any time, up to the day before renewal.
You can stop the next renewal any time. A box that's already paid for and shipped is yours to finish and isn't refunded part-way. The exception is your first order. If it isn't for you, email us within 60 days of your first order and we'll refund it.
If you're pregnant, nursing, taking medication or have a medical condition, check with your healthcare professional before starting any supplement. Not for children.
Orders ship from the US within 1–3 business days. Shipping is free.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.